5 Ways to Standout in your Next B2B Tradeshow |
Posted: June 13, 2019 |
Whether you are new to trade fairs or are a B2B trade shows expert, being prepared is essential to ensure it’s worth your investment. Fortunately, trade shows allow mingling among industry leaders and media who are looking forward to growing their business and sharing their insight. The primary step to achieve any goal is to establish it. Therefore, before making any big decisions for the trade show, make sure you fully understand what you want from the event. The purpose of trade shows is to help entrepreneurs build good PR with analysts and media, launch or preview new services, build their brand awareness, and generate press coverage. Here are a few things you must understand to standout in your next B2B trade show. 1. Begin Way Before You Step In The trade show doesn’t just start on the decided day and time; it begins when you come to know about it. In the weeks before the trade event, have your attendees decide on the promotion stuff they want you to hand out, like logos, t-shirts, pens, etc. Get your event’s hashtag in the limelight and use attractive images that define your aim precisely to get maximum engagement. You don’t necessarily need all the dissipation, but what you need is a brilliant idea with marketing skills. 2. Create a Buzz with Humor In the professional world, buzz always means conversation. Therefore, give your attendees a way to go by your booth with lots of opportunities for having a conversation, and keep things positive. Standard positive marketing messages have become dull. So, go ahead and give people something humorous they can remember and you’ll have people discussing you for years to come. 3. Give Away Something Unusual Free mugs and pens with a brand’s logo are extremely unoriginal and can, in fact, turn away passerby, instead, excite them. If you want to stand out from the big names of your industry, give away something strange yet eye-catching, while still having your company’s name on it. Balloons, sunglasses, headphones, laptop skins and even Rubik’s cube can work, the options are infinite, and so are your chances to stand out. 4. Be the Life of the Party Honestly, industry events are annoying enough. So, make your presence felt with fun and decency. People may not be a lot excited about you as they don’t know your brand, so make some noise and be like the new kids on the block – not in an irritating way. Don’t forget to throw an after-party to create lasting PR. Nothing outdoes the effects of being young at heart. 5. Send Emails In Advance Attract More Visitors When expecting trade events, go through the list of attendees who are expected to visit. You can ask the organizers for the list. Once you have it in hand, sent out emails to people you want to meet, and you will be amazed to know that they are also willing to meet you. This will help you meet the most important people without wasting your time in introductions to increase your professional relationships. The last thing you’d want to do is simply stand there and do nothing. Select a suitable fun activity for your trade show to do in your booth. This will build engagement and excitement among the attendees and create curiosity among them to learn more about you.
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